Thursday, March 17, 2011

More things about my topic

1) I wanted to explore something within my major, marketing.  I decided to take a specific aspect of marketing and focus on trends.  It's easy for us all to see trends in college and notice where they start.  Most of our trends begin through magazines and celebrities.  Children also seem to have trends in the toys they want to buy but it is hard to tell where their trends start.  So, I want to research the question...where do trends in children's toys originate?
2) Children's toy trends originate through advertisements children are exposed to, parental influences, and cultural surroundings.
3) I was able to do a lot of research through the textbook my advisor suggested.  It's actually the book I am using for my marketing class, so I have been spending a lot of time learning about all of the different aspects of marketing.  A large portion of the book shows consumer trends and what a consumer wants, so that background knowledge has already been helping me with my research.  I also know a little from my own experiences with children and hearing what they say about new toys and toys that they want.
4) I need to still find out more detail about parental influence and culture.  I know a lot about the marketing and advertising aspects since it's what I have been reading, but I do not know a lot of specifics yet about the other two areas.  I want to learn more specific example about the two influences to be able to provide examples in my final paper.
5) I think it is hard to come up with arguments that oppose my statements.  I did not choose a controversial topic and most if it is very fact based.  Some may argue that there are not really trends in children or that a child has nothing to do with a trend.  I have already been finding research to prove that both of those statements are incorrect, but those could definitely be oppositions to my topic.
6) I have been using EBSCOhost to find a lot of sources and I also spent a lot of time in the library checking out a number of books to use.  I also have been using a database called TED that provides videos of interviews and lectures with authors of different books.

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