Annotated Bibliography

Kerin, Roger A., Steven W. Hartley, and William Rudelious. Marketing. 10th ed. New York: McGraw-Hill/Irwin,    2011. Print.

The authors of this book create a summation of information about the marketing field.  Throughout the text, various types of marketing are demonstrated and explained.  Sales, web designs, labels, and customer demands are all crucial topics within the book.  Referred to me by my marketing advisor, this text is not only an introduction to marketing aspects but also gives some detail about the field.  This book is designed for students so examples within the book are relatable and make the information comprehendible.   When researching the marketing field, this book will provide information and examples to further expand my knowledge and become a backbone in my research.